Customer Review
“Takes the novice and more experienced entrepreneur through the steps of estimating start-up costs and defining one’s niche to designing beautiful, marketable baskets. The chapters on the actual gift basket design reveal ideas for making baskets that are definitely a step above the competitor’s.”
–North Jersey Herald News

Crucial advice on how to design, promote, and sell gift baskets from a home-based operation. Tips on managing finances, beating the competition, organizing work spaces, and avoiding common pitfalls, along with helpful worksheets, will help turn an amateur into a successful entrepreneur.  (more…)

A successful gift basket professional reveals her tricks of the trade in this bible of the business. Gift baskets are an ideal small-scale business – but not all gift baskets are created equal. The Gift Basket Design Book shows you how to transform your creative ideas into polished professional-looking baskets to give as gifts or use in your own business. Shirley George Frazier, a successful gift basket entrepreneur, reveals basket-building and design techniques that yield expert results. Her easy-to-follow, step-by-step instructions and photos show you exactly how to craft delightful gift baskets for all occasions, from holidays to life’s milestones to those everyday pick-me-ups.Inside you’ll find:Guidance on selecting supplies, gifts, and food. The best techniques for placing and anchoring contentsThe most effective ways to wrap your baskets. Special design touches to complete your lookIdeas for using unique containers, such as boxes, bags, teacup (more…)